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Bike Jockstrap Large White/Grey Adult Supporter

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In 1947 Johnson & Johnson ran four ads for All-Elastic V-Front Supporters in Boys’ Life (March, April, June, July) with drawings of athletes. The May 29, 1897 issue of Sporting Life carried ads for Spalding Base Ball Goods, including six styles of Spalding Suspensory, and The Orange Universal Supporter.

In the 60’s when pornography laws were relaxed and overt nudity became legal to publish, physique magazines went out of vogue, and it wasn’t until the resurgence of gym culture in the 80’s and 90’s that bodybuilding and physique magazines regained their popularity. A Bike Web Co. box from the 1930s for the No. 48 Bike Rubber Cushion for Cup shows the traditional colors: a wide band of orange, then yellow, and orange again, with a blue text box and the bicycle wheel logo.The 1920 Kelley-How-Thomson Company of Duluth catalog carried four kinds of Athletic Supporters, including one “Made on the Pfister Model.” In the 1950s and 1960s concern for physical fitness resulted in the mandatory use of athletic supporters by most boys in school P.E. classes.

A recommendation service that carefully researches each product and consults with experts across many disciplines. A 1948 ad reads, “EXTRA Protection EXTRA Comfort EXTRA Value . . . Guaranteed to outlast and outlaunder 3 ordinary supporters. Write for free sample on your school letterhead.” John B. Flaherty Co., NY.A 1948 magazine ad depicts a BIKE No. 86 Supporter with a wide waistband. The Bike Web Company, Chicago. A 1901/02 Wright & Ditson catalog sold an early athletic cup, called a "lower abdomen protector." A design more like the cup we know was patented in the U.S. in 1907. During WWII the U.S. military contracted with Keystone, Foster Brothers, Martin Brothers, Kendall, and Joffee Co. to produce a "Supporter, Athletic" for the troops.

In October 1933 the Bike Web Manufacturing Co. (Chicago and New York) ran an ad headlined “BIKE; made as clean and sanitary as a surgical dressing . . . BIKE – For More Than 60 Years The Coaches’ Favorite Supporter.”

In 1947 Life magazine ran a series of ads for "V-front" supporters, a brand endorsed by the NY Yankees. Similar ads also appeared in Boys' Life magazine.

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